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World’s First AI-Driven Immersive, Shoppable Catwalk

Number:
WRC251022E
Achievement:
Featuring a continuous 750 meter runway
Where:
United Kingdom
When:
25th, February 2026

On February 25,2026, THG Studios designed and developed the world’s first AI-driven immersive shoppable catwalk, featuring a continuous 750 meter runway with three independent AI-driven interactive zones and a fully operational shoppable ecosystem enabling the displayed looks to be instantly purchasable. Verified by World Record Certification, THG Studios has set the world record for the “World’s First AI-Driven Immersive, Shoppable Catwalk.”

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World’s First AI-Driven Immersive, Shoppable Catwalk

Number:
WRC251022E
Achievement:
Featuring a continuous 750 meter runway
Where:
United Kingdom
When:
25th, February 2026

On February 25,2026, THG Studios designed and developed the world’s first AI-driven immersive shoppable catwalk, featuring a continuous 750 meter runway with three independent AI-driven interactive zones and a fully operational shoppable ecosystem enabling the displayed looks to be instantly purchasable. Verified by World Record Certification, THG Studios has set the world record for the “World’s First AI-Driven Immersive, Shoppable Catwalk.”