GUVET, a brand belonging to Gaofan (Zhejiang) Information Technology Co., Ltd., has been officially verified as the “World’s Influential Chinese Luxury Brand” by WRCA in December, 2024.

Upholding the supreme standards of “Flying Velvet Goose Down,” GUVET embarks on a global traceability journey for premium goose down
GUVET is the first brand in the industry to establish the “Flying Velvet Goose Down” enterprise standard and a dedicated production base. To deliver exceptional quality goose-down garments to consumers, GUVET launched its “Global Premium Goose Down Traceability Initiative” at the event, with Hungary as the first stop. Through the documentary Secrets of Goose Down, co-produced by GUVET and XuXu HuaSheng, audiences gain insight into Hungary’s profound heritage in goose-down production. As one of the world’s five “Golden Goose Down Belts,” Hungary boasts unparalleled natural conditions and centuries-old expertise. Its goose down, celebrated for superior warmth and quality, has been revered for over 2,000 years, even serving as bedding for British royalty and Russian tsars.

In 2024, GUVET became the top importer of Hungarian goose down. Through a strategic partnership with Hungary’s leading down supplier, FBZ, GUVET ensures end-to-end quality control—from sourcing to finished products—solidifying its “Flying Velvet Goose Down” system as the pinnacle of down excellence. This system includes meticulous breed selection, optimized farming conditions, and hand-harvested, rigorously screened down. Laszlo Baradács, Board Member of the International Down and Feather Bureau (IDFB) and Founder & CEO of FBZ Hungaria Ltd., praised the collaboration: “GUVET sources its Flying Velvet Goose Down from the world’s five golden goose-down regions, including Hungary. We’re honored to partner with GUVET in bringing premium Hungarian down to global consumers. GUVET truly embodies the vision of ‘World-class down, China’s GUVET.’”

Beyond sourcing, GUVET pioneers technological innovation. The Flying Velvet Goose Down integrates cutting-edge technologies such as CAS Anti-Mite Tech (developed with the Chinese Academy of Sciences), Swiss Antibacterial Tech, and Canadian Water-Repellent Down Tech, ensuring industry-leading warmth, cleanliness, and loftiness.
With 161 patented inventions—the highest in the global down apparel sector—GUVET showcases its prowess in global resource integration and cements its leadership in technological innovation. These efforts redefine down garment standards, offering consumers unparalleled warmth and comfort.