The world record attempt, initiated by MUG Root Beer (PepsiCo) in collaboration with Baskin-Robbins, involved launching a root beer float aboard a high altitude balloon, which reached an altitude of 114,150 feet (34,853.9 meters) on July 25, 2026. Verified by the World Record Certification, this achievement successfully set the world record for the ” “Highest Altitude Reached by a Root Beer Float a board a High Altitude Balloon”